10/30/25 — Quant-Voice Question Linking
Link quantitative and voice questions together for integrated cross-analysis between survey data and qualitative responses.
You can now link quantitative and voice questions together, enabling integrated cross-analysis between your survey data and qualitative voice responses.
What’s New
Building on the Quant Details Page released in July, this update takes cross-referencing a step further. Where the Quant Details Page let you see which participants selected each option and explore their voice responses, question linking creates a formal connection between related quantitative and voice questions.
When questions are linked, navigating between the two becomes seamless — view the quantitative breakdown and immediately access the corresponding voice responses that provide the context behind the numbers.
Key Features
- Question Linking: Connect any quantitative question to one or more related voice questions
- Integrated Cross-Analysis: View survey data and voice responses as a unified dataset
- Contextual Navigation: Move fluidly between linked quantitative and qualitative views
- Builds on Quant Details: Works alongside the existing participant visibility and drill-down features
Why It Matters
Research is most powerful when quantitative and qualitative data work together. Rather than analyzing survey scores and voice responses separately, linked questions let you see the complete picture in one workflow. When a quantitative trend stands out — say, a cluster of low satisfaction scores — you can immediately hear participants explain their reasoning in their own words.
Learn More
To explore more ways to cross-reference your research data, see our Exploring Responses guide.